Advertising Resources

Checklist for Advertising

Ready to launch your ad campaign? Before you do, consult this checklist to make sure that both your ad and your message are right on target. Read more...

My Advertising Isn’t Working Very Well

The purpose of advertising is to sell or help sell your company’s product/service. It can also be used to build a company or product/service image, and build name or brand awareness, but these are not the primary purpose of advertising. Read more...

Nine Steps to Create Effective Print Advertising

The first step is to make sure you are advertising where you can get the most exposure to as many prospective customers for your money. You need to evaluate each media format and each media source. Read more...

Common Advertising Mistakes

Look at your advertising and see if you have made one or more of these common mistakes. Try to avoid them in the future. Read more...