Checklist for Advertising

Ready to launch your ad campaign? Before you do, consult this checklist to make sure that both your ad and your message are right on target.

1. Headline. Is the headline the primary visual of the ad? Does it attract the reader?

2. First Paragraph. Does the first paragraph encourage the reader to read the rest of the ad?

3. Visual. Does the ad contain a good visual of the product?  Does it support but not overpower the headline?

4. Medium. Is this media outlet (newspaper, radio station, billboard etc.) the best medium for the ad?

5. Location. Is the ad situated in the best spot in the medium?

6. Size. Is the ad large enough to do the job expected of it? Does it have to omit important persuasive elements to fit the size? Is the ad too crowded?

7. Product. Does the ad contain persuasive information about the product/service that are important to the targeted audience?

8. Layout. Is the ad inviting to the eye? Is it easy to read?

9. Prospective Customer’s Paradigm. Is the ad written and presented with the prospective customer’s point of view in mind or the company’s? Does it address the prospective customer’s wants, needs, desires, fears etc.?

10. Believability. Does the ad “ring true” or does it make statements without believable support?

11. Ask for a Response. Does the final paragraph of the copy ask the reader for a response and does the ad provide a means to respond?

12. Branding. Does the ad support company branding or product/service branding efforts that help the prospective customer quickly identify the company or product at a glance?

13. Key Information. Does the ad include key information such as store locations and hours, telephone number, website, credit card acceptance, etc.?

Take you Advertising efforts to the Next Level!
Our advertising gurus work to ensure that every element of your campaign – from text to taglines, graphics to grammar – is cohesive, consistent and conveys your big idea.

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