Social Networking Services Facts

• Actress Ellen DeGeneres and Ashton Kutcher have more Twitter followers than the entire populations of Ireland, Norway and Panama.
• By 2010 Generation Y will outnumber Baby Boomers
• 96% of them have joined a Social Network.
• LinkedIn is now one of the top resources for employee recruitment.
• 80% of companies are using LinkedIn as their primary tool to find employees.
• The largest growing segment on Facebook is 55-65 year-old females.
• 78% of consumers trust peer recommendations, only 14% trust advertisements.
• One out of every eight couples married in the U.S. last year met via social media.
• 80% of Twitter usage is on mobile devices updating people anywhere, anytime.
• Generation Y and Z consider e-mail passé. In fact Boston College stopped distributing e-mail addresses to incoming students.
• YouTube is the 2nd largest search engine in the world.
• Wikipedia has over 13 million articles.
• There are over 200,000,000 blogs of which 54% post content daily. 34% of blogs post opinions of products and brands.
• 25% of search results for the World’s top 20 largest brands are links to user-generated content – the power of Word of Mouth.
• 70% of 18 to 34 year olds have watch TV on the Internet.
• According a to March 2009 report by the Interactive Advertising Bureau (IAB) Internet advertising is outpacing television.
• Internet advertising set a new high in the fourth quarter of 2008 with $6.1 Billion in revenue. (almost $2 Billion more than two years ago!)
• Search Marketing grew 20% for the year, coming in at just over $10 Billion, and accounting for 45% of total Internet advertising. (compare that to just 15% share in 2002)
• Internet advertising revenues exceeded Cable TV for the first time, registering $23.4 Billion in ad spend for 2008

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